Nesvita is the leading brand in cereal beverages, promoting a healthy and balanced lifestyle for women on the go who need a filling, convenient and above all nutritious way to start their day. With increasing market competition and an upward trend in health conscious eating, Nesvita aims to leverage its competitive advantage with the newly launched Nesvita Actifibras with wholegrain cereal.

New Nesvita improved beverage with a stronger message about the nutritional benefits of Actifibras and wholegrain cereal; the main benefit being a healthier digestive system for a more balanced lifestyle.